Do we really need to abide by the rules by wearing colors just for our skin tones only?

I am a Latina and proud of it but when it comes to what type of makeup colors especially eyeshadows to wear, mostly advice given by beauty guru's say we need to wear colors best suited for our skin tones, And if your Latin and an example is Jessica Alba or Jennifer Lopez, Eva Longoria, Eva Mendez you have warm skin. Eyeshadow colors that best suits our skin tone are olive green, rust, beige, chocolate browns, earthy reds and oranges  I personally love those colors and wear them from time to time but the truth is they start to bore me after awhile. Don’t get me wrong I love those color eyeshadows but to just say we need to stick to only those colors is bull, yes they do best compliment your features I cannot wear those colors every single day. I love my purple, pink, blue, black, grey, teal and colors more suited for other skin tones than my own. No matter what comments or criticism as long as I don’t apply my make up as a  clown. I think we can wear whatever colors of eyeshadows we love and choose I mean why settle for a few colors when we have our pick of all those beautiful shades.